Established in 1997, Service First Mortgage was founded by CEO and President, Shawn Broussard, as a small mortgage brokerage firm with a hands-on-approach to meeting the needs of the consumer. Today, we are a full-service mortgage lending entity at the top of production and customer satisfaction in Texas and Arizona. We are passionate about enriching the communities we serve and empowering our customers with the responsible financial management knowledge to promote smart financial habits.

Vision Statement

To be America’s best home lender, building stronger communities through meaningful lending.

Mission Statement

To deliver a better home financing experience by being an innovative, principle-based company of highly trained professionals.

Our Core Values

We understand great cultures don’t just happen, they’re cultivated. They take creativity, a willingness to be different. We actively recruit and hire energetic, positive and productive ‘we’ people to ensure we are prepared to understand our customers’ needs and provide a reliable, systematic experience.

  • Integrity Through Actions – Maintaining honesty in everything we do through transparency.
  • Innovation through Curiosity – Remaining insatiably curious toward new approaches to business and modes of thought.
  • Growth through Collaboration – Leveraging the collective genius and being open to opportunities and possibilities.
  • Accountability through Empowerment – Purposeful actions – not empty words.
  • Passion through Purpose – Loving what we do by finding our passion through a collective purpose.
  • Service through Reliability – Service is key to our survival as an organization embodied through our integrity, innovation, growth, accountability and passion to provide a well-rounded exceptional service experience.


Awarded #5 Top 100
Places to Work (Midsize)

Awarded #11 Top 100
Places to Work (Midsize)

Awarded #26 Top 100
Places to Work (Midsize)

Awarded #13 Top 100
Places to Work (Midsize)

Awarded #19 Top 100
Places to Work

Awarded #4 Top 100 Places
to Work & Best Direction

Voted #13
Mortgage Executive Magazine
50 Best Companies to Work For

Service First CEO Shawn Broussard
Top 100 Most Influential
Mortgage Executives in America

Readers’ Choice
Mortgage Lender

Dallas 100™

Multiple Awards Achieved
by Individual Loan Officers