SFMC Home Lending is proud to congratulate our Marketing Director, James Wallace, who was recently named a Top Marketing Leader in the financial industry by Financial Services Review. James was featured in the publication’s “Top 10 Marketing Leaders in Financial Services” list, highlighting his innovative thinking and commitment to people, purpose, and precision.
James Wallace Named Top Marketing Leader by Financial Services Review
In the article, James explains that his leadership is rooted in both his personal values and the core values of the organization sharing how these guide his decision-making and influence how he shows up for others every day.
He also goes into detail that marketing success comes from testing ideas, learning from experiences, and staying focused on what delivers the most value. From record-breaking event turnouts to smart uses of technology, James outlines how forward thinking and strategic decision making has helped the SFMC Home Lending team make big moves in a competitive market.
Be sure to read the full interview here: Driving Marketing Success Through Agile Thinking and Data-Driven Strategy
Congratulations, James, on this well-deserved award!
A Completely Reimagined Experience
At SFMC Home Lending, we believe a great customer experience begins before the first conversation. That’s why we’re thrilled to announce the launch of our brand-new website—completely redesigned with you in mind.
Our updated website delivers more than just a modern look and feel. It reflects who we are today: a company rooted in trust, innovation, and an unwavering commitment to providing an exceptional home lending experience.
What’s New on sfmc.com
From top to bottom, this is a 100% new site—every page has been rebuilt for clarity, speed, and access to the information that matters most. Here’s what you can expect:
A Modernized Design with a Fresh Logo
Our new logo and visual identity reflect the next chapter of SFMC Home Lending. The clean, inclusive design represents our dedication to clarity and trust at every step of the lending journey.
Easier Navigation
Finding what you need has never been easier. Whether you’re a first-time homebuyer or a seasoned investor, our streamlined menu and enhanced page structure help you get answers faster.
Expanded Content and Insights
We’ve significantly expanded our educational resources to help you feel more confident and informed. From mortgage basics to mortgage tips, the new SFMC Home Lending Blog will be regularly updated with fresh insights tailored to your journey.
“A well-designed website is no longer just a digital business card—it’s a living part of your brand experience,” says our marketing team lead. “We’ve built this new site to serve our borrowers, partners, and team with clarity, relevance, and transparency.”
Stay Connected for More Updates
Our blog will be updated frequently with new content—from helpful mortgage tips and industry trends to financial wellness strategies and success stories. Be sure to bookmark the site and check back often for:
- Expert advice from SFMC professionals
- Community highlights and success stories
- Seasonal insights
- Technology updates that make your mortgage easier
- and more
Built to Support Your Homeownership Journey
Every detail of this new site supports our mission: to make the home lending process clear, accessible, and empowering. Whether you’re just starting your research or are ready to apply, the new sfmc.com is your go-to resource.
Thank you for being a part of the SFMC Home Lending community.