Shawn Broussard


Shawn Broussard is the CEO of Service First Mortgage. Shawn founded Service First in 1997 and has spearheaded the company’s strategic initiatives while supplying a strong vision of growth and development. His mortgage industry experience spans over 25 years and includes roles in servicing, secondary, and origination. As a loan officer, Shawn was a top producer and developed the Power of S3 platform based on Speed, Service and Synergy, which Service First loan officers use today to deliver a superior product to the real estate market. Shawn resides in Plano, Texas, with his wife Martha of 20 years and their two children.

Mark Resmini

Executive Director of Human Resources

Mark Resmini is the Executive Director of Human Resources for Service First Mortgage. In this position, he is responsible for all of the human resources functions, including recruitment and staffing, benefits, classification and compensation, payroll, training, employee relations, leadership development and talent management. Mark’s background and experience includes accomplishments in the areas of employee development, organizational design, performance management, process improvement and innovative problem solving. Mark holds over 20 years of human resources experience, including positions with a nationally recognized insurance company and bank. Mark received his MBA and bachelor’s degree from New Mexico State University. He is a member of the Society for Human Resource Management (SHRM) and has served on a variety of boards, committees and organizations within the community.

Ian Kimball

Executive Director of Strategy

Ian Kimball is the Executive Director of Strategy at Service First Mortgage. He has direct responsibility for Sales Development, Marketing, Specialty Lending, IT, Accounting & Finance, Project Management and Strategic Planning and is focused on building the company’s infrastructure, tools, processes, and systems.  Ian has been in the housing industry since 1997 and holds a Bachelor’s degree from the University of Minnesota. He enjoys outdoor activities, sports, reading, and spending time with his wife and two daughters.

Dee Hoyle

Executive Director of Operations

Dee Hoyle is the Executive Director of Operations for Service First Mortgage and is a Managing Vice President of the company. Dee joined the company more than 14 years ago and rose through the ranks to his current role. For the past 12 years, Dee has been a part of the secondary marketing department and has helped with the growth of the company by establishing new relationships with correspondent lenders, initiating a company hedging program, and obtaining approval with government agencies.

John Donnelly

Executive Director of Sales

John Donnelly is an Executive Director of Sales for Service First Mortgage and is a Vice President of the company. He holds over 20 years of experience in the mortgage industry, in a variety of roles including Loan Officer, Producing Branch Manager and Vice President of Branch Operations. He joined Service First Mortgage in 2009 as a Regional Manager and earned Regional Manager of the Year in 2011 and 2012. In 2013, he received the designation as one of the 40 Most Influential Mortgage Professionals by National Mortgage Professional Magazine.

Anthony Aldridge

Executive Director of Sales

Anthony Aldridge is an Executive Director of Sales for Service First Mortgage and holds over 20 years of experience in the real estate industry. Anthony has held roles including Loan Officer, Branch Manager, National Sales Director, and Executive Vice President where he was responsible for the acquisition of new business, strategic growth initiatives, operations, and secondary marketing strategy among other things. Anthony is active in the real estate community where he continues to build new relationships for the company.

Jay Taylor

Executive Director of Client Development

Jay Taylor is the Executive Director of Client Development for Service First Mortgage. In this position, Jay is responsible for crafting solutions and creating programs that enhance every Service First Mortgage customer experience. Jay has over 20 years of experience in banking, telecommunications, and tech startups. Much of this time was invested in developing exceptional customer-focused solutions and leveraging technology. Jay, his wife, and their youngest child reside in Frisco, Texas.


Jim Berkley
Compliance Officer

Tracy Cox

Jason Hester
Director of Processing

Clay West
Director of Servicing and Secondary Marketing

James Wallace
Marketing Director

Aaron Paris
Secondary Marketing Manager

Shaun Stiefel
Processing Manager

Diana Gonzalez
Talent Development Manager

Emily Hodges
Compliance Manager

Rob Hopkins
IT Manager

Laura Baima
Loan Delivery Manager

Sara Harris
Underwriting Manager

Shelby Seaman
HR Manager

Sonna Cretsinger
Processing Manager